To drive awareness of its new line of eye shadows, the Nudes Palette, Maybelline New York created a digital-first campaign featuring custom-branded videos from YouTube content creators and beauty vloggers. The campaign succeeded by getting the right content in front of the right YouTube audiences. Collaborated with YouTube content creators and 13 prominent beauty vloggers. Launched YouTube Masthead takeover for massive single-day awareness boost. Leveraged Google Preferred to place second spots in front of popular and engaging content on YouTube. Founded in , Maybelline New York has grown to become a household name and one of America's top cosmetics companies.
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Explicit content meant to be sexually gratifying like pornography is not allowed on YouTube. Videos containing fetish content will be removed or age-restricted. In most cases, violent, graphic, or humiliating fetishes are not allowed on YouTube.